H-GAC’s transportation department has developed a series of public service announcements (PSAs) as a component of its public outreach strategies. This PSA series highlights hurricane evacuation preparedness, bicycle safety, and pedestrian safety. H-GAC requires professional services to develop a detailed media plan and to purchase TV time slots on English and Spanish TV stations.

Using existing HGACBuy contract (MC12-16 Marketing, Public Relations & Event Planning Services), staff requested quotes for media placement services from three participating firms on June 14, 2017. The firms contacted were: 1) BQR Advertising and Public Relations, Inc.; 2) Gilbreath Communications, Inc.; and 3) Steel Branding. Gilbreath Communications, Inc. is the recommended firm based on staff evaluation for experience, approach, and level of effort.

Transportation Planning Funds

Yes

Request authorization to contract with Gilbreath Communications, Inc. for media placement services for transportation public service announcements; amount not to exceed $150,000. (Staff Contact: Alan Clark)