Item Coversheet

Item 6.k.


WORKFORCE SOLUTIONS 2023 PUBLIC OUTREACH

Background

The Gulf Coast Workforce Board uses Savage Design and Outreach Strategists to provide outreach and communications services for the Board and the Workforce Solutions System. Following the system’s comprehensive communications strategy, these two contractors are working to increase the visibility of the Board and Workforce Solutions.

  

This year, they have created videos to highlight businesses using Workforce Solutions, provided video production for Your Career/Your Choice TV episodes to air this fall, designed materials to refresh the Workforce Solutions web page, and supported Workforce Board events with economic development organizations throughout the region.


Current Situation 

At its August 2 meeting, the Workforce Board approved the recommendation of the Board’s Procurement Committee to negotiate contracts with Savage Brands and Outreach Strategists to continue the work outlined in the comprehensive communication plan.

 

With these contracts, we expect to:

 

  • Plan and continue to carry out public outreach and communications activities with board staff and the HGAC Communications team

  • Continue building long-term employer engagements strategies, including increasing community work by powering up local events

  • Advertise and promote Workforce TV – Your Career Your Choice, airing in the fall
  • Write bid specifications for the website redesign


Funding Source 

Texas Workforce Commission 


Budgeted

Yes 


Action Requested 

Request approval of contracts with Savage Brands and Outreach Strategists for a total amount of $900,000. (Staff Contact: Juliet Stipeche)