HGACBuy uses professional public outreach services to assist in its digital campaigns and outreach strategies to educate members about the products, services and value added strategic sourcing available through the cooperative purchasing program.  The program also applies these strategies to support the vendors who participate in the program.  Typical services include graphic and design services, event and media planning.

Using existing HGACBuy contract (MC12-16 Marketing, Public Relations & Event Planning Services), staff requested quotes for marketing and communications solutions from the 3 participating firms on January 11, 2017. Responses were evaluated for adequate solutions for    1) Increased program awareness; 2) participant activity tracking and retention; 3) Engagement and Interaction; and 4) Cost.  The resulting award is for a two-year period with an optional one (1) year extension.  Firms were ranked in the following order: 

·         Gilbreath Communications, Inc.                                 Houston, TX

·         BQR Advertising and Public Relations, Inc.              Houston, TX

·         Steel Branding                                                            Austin, TX

Participating local government purchasers

Yes

Request authorization to execute a contract with Gilbreath Communications, Inc. for $89,700 covering year one of a two-year contract to provide Outreach and Communications solutions and services to the cooperative purchasing program. (Staff Contact: Deidre Vick)